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Unformatted text preview: product since the green and all-natural movement is really in full force right now, however, they made need to add more to the tagline to really showcase the natural aspects of the product. The communication objectives are to make the consumer aware that BeFine is a skincare line made from natural food ingredients and the tagline, “Food Works Faster” is what they are using as their USP, informing consumers that their line with natural ingredients is the most effective and fastest method for skincare. To understand the ad’s effectiveness, I would have to say communication would need to be measured, as well as, sales. Meaning maybe surveys can be conducted and BeFine can measure the increase in sales since the ad publications....
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This note was uploaded on 07/13/2010 for the course MKT MKT 411 taught by Professor Dr.ponzillo during the Fall '08 term at Tampa.
- Fall '08