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Unformatted text preview: interest to the consumer. Once on the website, the brand personalizes skincare for the consumer and provides suggestions for your skin and skin type based on what you hope to achieve, i.e. I want to see visible improvement in my skin, Weight/Health Changes, Hormonal Changes, etc. The site also asks the consumer to answer a series of questions such as age, skin sensitivity, skin tone, etc. My attitude pleasantly changed for Ole of Olay after visiting the website because the image portrayed serenity and focused on customization for my skincare. This definitely increases purchase intention for the consumer because the site is interactive and the consumer feels as though the company really cares about getting to the root of what the individual is hoping to achieve....
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- Fall '08