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Unformatted text preview: very upbeat. This channel was selected by the advertiser because it is very clear and effective in its message. The visual explicitly shows the source uncomfortable in her skin until she puts soft cotton clothes on and the visual also provides a variety of visuals in which the receiver is able to see that it does not matter what ones personal style may be because it is still possible to achieve any look comfortably by wearing cotton. I believe the hierarchy of needs being met by this ad are the social needs, the sense of belonging because the ad focuses on different looks, such as, the rocker look, the ultra feminine look, etc. It portrays to the consumer that you can still be a part of your group and have your look while achieving comfort in cotton. I believe the objective of the ad is to get young people to wear cotton, especially, since in this day and age most clothing labels are made from blends of synthetic materials and not cotton at all....
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- Fall '08