Thanksgiving Assignment

Thanksgiving Assignment - Homework In Lieu of Class...

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December 2, 2008 Chapter 16 1. Consumer-Oriented Sales Promotion Techniques: 1. Sampling involves a variety of procedures whereby consumers are given some quantity of a product for no charge to induce trial. Bear Naked successfully implemented a sampling strategy when at Super Target , my baby and I were shopping, and we came across a Target employee handing out little cups of Bear Naked granola. It’s all natural granola and it was delicious. I’m not sure if this was a coincidence or part of Bear Naked ’s strategy but when I was at Fresh Market grocery store on Dale Mabry on Sunday they were providing samples of Bear Naked , as well. I purchased Bear Naked at Target because along with the sample there was a coupon attached, as well. I don’t even know how much the coupon was for but between the sampling and the coupon I purchased a couple bags of the product. 2. A coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product ( =title ). Earth’s Best Organic babyfood has a coupon attached to the back of their baby cereal boxes. The coupon is $1.00 of the purchase of 10 jars of babyfood. I love and use this coupon consistently when purchasing babyfood. Gerber and other brands also have their own lines of organic babyfood now, however, I stick to Earth’s Best because of their coupon. 3. A premium is an offer of an item of merchandise or service either free or at a low price that is an extra incentive for purchasers. A company that successfully implements a premium is Gillette razors. I noticed that the packaging offered a razor, two razorblades, and a free mini shaving cream the same color as the razor, pink. 4.
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Thanksgiving Assignment - Homework In Lieu of Class...

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