FInal Project_MacDinton's Presentation

FInal Project_MacDinton's Presentation - MACDINTON'S IMC...

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IMC PLAN MACDINTON'S
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The Client Opened in May 2002 Menu features traditional Irish favorites Wide variety of alcoholic beverages Features live bands, sporting events, and karaoke
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Major Competitors Hyde Park Café The Rack The Retreat Cheap Corner Bar The Dubliner
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Communication Objectives Key objective is to spread awareness of MacDinton’s throughout the local community Increased awareness will lead to increased profits
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Target Market Ages 21-35 South Tampa/Hyde Park College Students Business Professionals Sports Fans
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The Big Idea Central theme to tie all creative efforts together Focus on an “Irish” theme Incorporate Sports
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Brand Positioning Lack of an effective logo Redesigned a logo that suits the “Irish” theme Incorporates sports Creates a stronger brand image
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Creative Appeal Combination of informational and emotional appeals Informational appeal: inform the audience of MacDinton’s services Emotional appeal: used to appeal to personal and social-based feelings
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FInal Project_MacDinton's Presentation - MACDINTON'S IMC...

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