marketing_plan_week7 - STUDENT MARKETING PLAN FOR...

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STUDENT MARKETING PLAN FOR “CALIFORNIA ROLL-THRU” 2010 A Marketing Plan Presented by: Christian Klaus Barth and Emma Myer 4/15/2010 California Roll-Thru
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Page25 Table of Contents Page 1.0 Executive Summary………………………………………………………………………….4 Products and Services……………………………………………………………………. .4 The Financing……………………………………………………………………………. .4 Management Team………………………………………………………………………. ..4 Sales Forecasts………………………………………………………………………. ........ 5 Expansion Plan…………………………………………………………………………….5 2.0 Strategic Focus and Plan…………………………………………………………………….6 Mission Statement………………………………………………………………………. ..6 Goals………………………………………………………………………………………6 Competitive Advantage…………………………………………………………………. ..7 3.0 Situational Analysis………………………………………………………………………….7 Market Summary …………………………………………………………………………7 Market Demographics……………………………………………………………………. .8 SWOT Analysis…………………………………………………………………………. ..9 Industry Analysis………………………………………………………………………. ..10 Competitor Analysis……………………………………………………………………. .11
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Page25 Company Analysis……………………………………………………………………….12 Customer Analysis……………………………………………………………………….13 4.0 Market-Product Focus……………………………………………………………………. .13 Marketing Objective……………………………………………………………………. .14 Marketing Strategies……………………………………………………………………. .14 Market-Product Grid……………………………………………………………………. .14 Target Market…………………………………………………………………………….16 Points of Difference…………………………………………………………………. ..…16 Positioning……………………………………………………………………………….17 5.0 Marketing Program………………………………………………………………………. ..19 Product Strategy………………………………………………………………………….19
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This note was uploaded on 07/13/2010 for the course BUSINESS BUSN 319 taught by Professor Unkown during the Spring '10 term at DeVry San Diego.

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marketing_plan_week7 - STUDENT MARKETING PLAN FOR...

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