Wayfair_Case_Study_Analysis - Wayfair Case Study Analysis Jeremy Cui MISM2301 Professor Patrick Laughran 1 Based on the \u201cbuild or buy decision\u201d

Wayfair_Case_Study_Analysis - Wayfair Case Study Analysis...

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Wayfair Case Study Analysis Jeremy Cui MISM2301 Professor Patrick Laughran March 31, 2020
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1. Based on the “build or buy decision” section from of the textbook chapter 10 “Developing Information Systems”, provide a comparative analysis of the answers to questions that should be addressed as Wayfair considers the option of replacing the Unity AR/VR software engine that they currently license from Unity with something they custom develop themselves. Is there COTS software that will meet the business’ needs? Unity employs an advanced cross-platform video game engine with virtual reality capabilities Could satisfy Wayfair’s objective for virtual reality technology to visualize products in context Virtual reality can enhance internal operations by simulating product logistical operations Will the software give your company a competitive advantage? Very few companies have adopted artificial intelligence into their operational chain or marketing chain Unity could provide significant competitive market advantage by improving customer experience Does the COTS software fit with business processes? Wayfair’s research culture is “startup.” They value crowd- sourced and internal team source approach to development Unity would not fulfill this culture because it would defer Wayfair’s internal development process to out-sourced development Does the COTS software fit with existing IT architecture and staff?
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