Essay_persuasion_in_Advertising

Essay_persuasion_in_Advertising - English 15 Travers Essay 5

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
English 15 Travers Essay 5 – Cigarette/Alcohol Marketing Analysis and Argument Final Draft Due: Tuesday 5/5 10:40 A.M. Format: MLA with in-text citations and Works Cited Length: 3-4 pages typed, double-spaced pages using 12-point Times Roman font and 1-inch margins Advertisements are always persuasive, in that they have specific designs on their audience. The most common of these designs, of course, is that the company wants you to buy their product or service. To this end, companies use rhetorical devices - ethos, logos, and pathos. First, advertisements carefully construct an image or persona for a company; they want the audience to think the company is trustworthy and reliable. Secondly, advertisements appeal to the audience's sense of logic, using good reason to support the claim that you should buy their product. Finally, and most importantly, advertisements use pathos to connect to the audience's beliefs or values. For tobacco and alcohol companies, advertising presents special concerns because 1) consuming the products is unhealthy and 2) sales and consumption are legally limited to adults, though
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Essay_persuasion_in_Advertising - English 15 Travers Essay 5

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online