Deadly in Pink - Cigaratte advertising targeted to women

Deadly in Pink- - February18,2009 Big Tob acc o St ep s Up It s Tar ge ti ng of Wome n and Gir ls Dea dl yi nP in k Dea dl y in Pi nk Deadly in

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Unformatted text preview: February18,2009 Big Tob acc o St ep s Up It s Tar ge ti ng of Wome n and Gir ls Dea dl yi nP in k Dea dl y in Pi nk Deadly in Pink: Big Tobacco Steps Up Its Targeting of Women and Girls Table of Contents Summary.......................................................................................................................... i Deadly in Pink: Big Tobacco Steps Up Its Targeting of Women and Girls ..................1-5 • New Wave of Cigarette Marketing Targeting Women and Girls • A Long History of Targeting Women and Girls • The Devastating Impact on Women’s Health • How FDA Regulation of Tobacco Would Protect Women and Girls The Story in Pictures: Big Tobacco’s Current and Past Marketing to Women and Girls................................................................................... 7-20 Appendix 1: Tobacco Industry’s History of Targeting Women and Girls ..................................................................................................... 21-26 Appendix 2: Women’s Health and Smoking ............................................................ 27-33 This report is available online at www.tobaccofreekids.org/deadlyinpink Support for this report was provided by the Robert Wood Johnson Foundation in Princeton, New Jersey. Deadly in Pink: Big Tobacco Steps Up Its Targeting of Women and Girls Summary The tobacco industry has a long history of developing cigarette brands and marketing campaigns that target women and girls, with devastating consequences for women’s health. In the last two years, the industry has significantly stepped up these efforts, threatening to lure a new generation of girls into a lifetime of smoking. The nation’s two largest tobacco companies – Philip Morris USA and R.J. Reynolds – have launched new marketing campaigns that depict cigarette smoking as feminine and fashionable to counter the growing public consensus that smoking is socially unacceptable and unhealthy. These new marketing campaigns represent the most aggressive efforts by the tobacco industry to target women and girls in at least a decade. These campaigns are jeopardizing the progress the United States has made in reducing smoking and once again putting the health of women and girls at risk. A December 2008 report by the nation’s leading cancer organizations underscores the threat to women’s health from this new wave of cigarette marketing to women and girls. The “Annual Report to the Nation on the Status of Cancer” found that while lung cancer death rates are decreasing for men – and overall cancer death rates are decreasing for both men and women – lung cancer death rates have yet to decline among all women. A key reason cited was the sharp increase in smoking initiation among young women and girls during the late 1960s and 1970s, when cigarette brands such as Philip Morris’ Virginia Slims were created for and aggressively marketed to women....
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This note was uploaded on 07/14/2010 for the course ENGL 015 taught by Professor Travers during the Spring '10 term at Peru State.

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Deadly in Pink- - February18,2009 Big Tob acc o St ep s Up It s Tar ge ti ng of Wome n and Gir ls Dea dl yi nP in k Dea dl y in Pi nk Deadly in

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