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Unformatted text preview: Persuasive Appeals Persuasive Appeals
Logos Pathos Ethos Logos Logos
Logical, factual evidence Statistics Examples Testimony from experts Must be from a reliable source This is typically the most important appeal; may be only appeal used Pathos Pathos
Appeal to the audience’s emotions Can be powerfully persuasive Can be misused and manipulated Typically woven into logical appeals Cannot be only appeal; to be used with other appeals Maslow’s Hierarchy of Needs Emotional Appeals Emotional Appeals Pride Love in self in country in school or other group For family, children For country = patriotism For safety For financial security Of loss Fear Ethos Ethos
The personal character of the writer or speaker Knowledge or education Experience Accomplishment Impressive position If negative, may be acknowledged and explained Used only if necessary ...
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- Spring '10