Arabian_Jewlery_CourseProject

Arabian_Jewlery_CourseProject - A rabian J ewel ry Business...

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Arabian Jewelry Business Plan By: Malaka Ibrahim Malaka 4/12/2010
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BUSINESS PLAN – ARABIAN JEWELRY Executive Summary Though there are bricks-and-mortar shops and some online companies that offer Arabian jewellery, there aren't any that offer the things we're planning with our particular business. The first is convenience – people interested in purchasing antique Arabian jewellery can do so from the comfort of their own home. The second is the type of product; we're offering only antique Arabian jewellery. The third is information – in addition to the product, we'll be providing information about different types of jewellery and pieces, and some of the history that surrounds them. This forms the crux of our mission statement; which is to provide the best selection of antique Arabian jewellery through a convenient method, and to be a clearing house and distribution point for those interested in selling the product. The business goals would be to break-even in the first year, while setting our reputation as the best source for acquiring information about antique Arabian jewellery, as well as the product itself. Because there is limited information and product out there, we feel there is a good opportunity to fill the gap in what seems to be an underserved market. The business model we'll be using is business-to-consumer and consumer-to- consumer, as we want to encourage the use of forums and blogging about this topic.
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On the operations side, the best move would be to outsource web design and hosting duties, through use of a turnkey shopping cart. Start-up expenses will include merchant fees, hosting services, hardware and software and some kind of royalties for the vendors willing to advertise on our site. Other expenses we'll be anticipating are marketing and advertising expenses, to drive people to the website. Business Description Mission Statement When it comes to the sale and distribution of Arabian jewellery, especially antique Arabian jewellery, there is not really a whole lot out there. There are, of course, the bricks-and- mortar shops and there are a handful of online shops as well. But both of these types of outlets are different from what we're proposing in this report. The mission statement describes the reason why the organization is in existence (McNamara). When it comes to development, a mission statement should take into account the organization's products/services, the market, values and public image concerns (McNamara). With this in mind, the mission statement of this organization would be to provide the best selection of antique Arabian jewellery through a convenient, effective and safe method. We could also offer to be a good
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"marketing front" and clearing house for anyone interested in information about Arabian jewellery and how to best judge its quality. With this particular aspect of the business, it's hoped we can encourage experts to come and share their knowledge online with the customers.
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