Sociocultural Trends

Sociocultural Trends - Sociocultural Trends Theory and...

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1 Sociocultural Trends Theory and Observation on Social Change
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The technological changes are self-evident: We are not discussing technological change. 2
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3 The Study of Social Change It is a subset of sociology. Sociology is a “social science”. Older “scientific” social theories were linear in nature (simple cause and effect, such as technological determinism). Newer “scientific” social theorizing is non-linear in nature ( i.e., “chaos theory”).
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4 Questions You Should Know What is sociology? (Definitions vary from source to source – compare a standard dictionary definition to one from a dictionary of social science) What is the difference between anthropology and sociology? Why did social scientists choose to call it social change rather than social evolution ? What are genes and memes?
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5 Memetics A new scientific theory on social evolution. Founded in Richard Dawkin’s famous book, “The Selfish Gene,” 1976. He introduced the notion of the “meme” (the unit of transmission of cultural information) That is, this implies a shift from genes as units of biological information to a new type of units of cultural information: memes .
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Memetics Definition: Memetics The theoretical and empirical science that studies the replication, spread and evolution of memes. This theory has not been received well by traditional social “scientists,” and is outright rejected by so-called postmodern thinkers. Memetics holds great promise as a
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This note was uploaded on 07/15/2010 for the course CMPT 320 taught by Professor Stevenpearce during the Fall '09 term at Simon Fraser.

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Sociocultural Trends - Sociocultural Trends Theory and...

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