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17. Auctions - Solutions

17. Auctions - Solutions - Chapter 17 NAME Auctions...

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Chapter 17 NAME Auctions Introduction. An auction is described by a set of rules. The rules specify bidding procedures for participants and the way in which the array of bids made determines who gets the object being sold and how much each bidder pays. Those who are trying to sell an object by auction typically do not know the willingness to pay of potential buyers but have some probabilistic expectations. Sellers are interested in finding rules that maximize their expected revenue from selling the object. Social planners are often interested not only in the revenue generated from an auction method, but also in its efficiency . In the absence of externalities, an auction for a single object will be efficient only if the object is sold to the buyer who values it most highly. 17.1 (1) At Toivo’s auction house in Ishpemming, Michigan, a beautiful stuffed moosehead is being sold by auction. There are 5 bidders in atten- dance: Aino, Erkki, Hannu, Juha, and Matti. The moosehead is worth $100 to Aino, $20 to Erkki, and $5 to each of the others. The bidders do not collude and they don’t know each others’ valuations. (a) If the auctioneer sells it in an English auction, who would get the moosehead and approximately how much would the buyer pay? Aino would get it for $20. (b) If the auctioneer sells it in a sealed-bid, second-price auction and if no bidder knows the others’ values for the moosehead, how much should Aino bid in order to maximize his expected gain? $100. How much should Erkki bid? $20. How much would each of the others bid? $5. Who would get the moosehead and how much would he pay? Aino would get it for $20. 17.2 (2) Charlie Plopp sells used construction equipment in a quiet Oklahoma town. He has run short of cash and needs to raise money quickly by selling an old bulldozer. If he doesn’t sell his bulldozer to a customer today, he will have to sell it to a wholesaler for $1,000. Two kinds of people are interested in buying bulldozers. These are professional bulldozer operators and people who use bulldozers only for recreational purposes on weekends. Charlie knows that a professional bulldozer operator would be willing to pay $6,000 for his bulldozer but no
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216 AUCTIONS (Ch. 17) more, while a weekend recreational user would be willing to pay $4 , 500 but no more. Charlie puts a sign in his window. “Bulldozer Sale Today.” Charlie is disappointed to discover that only two potential buyers have come to his auction. These two buyers evidently don’t know each other. Charlie believes that the probability that either is a professional bulldozer operator is independent of the other’s type and he believes that each of them has a probability of 1/2 of being a professional bulldozer operator and a probability of 1/2 of being a recreational user.
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