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Unformatted text preview: Objective o What do you want to achieve? Awareness Interest Desire Action Target o Who is our core audience? Geography Demographics Values Lifestyle Wants/needs Perception Insight o What drives the targets choice o What is the real benefit for you Identity Communications 19:13 19:13...
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This note was uploaded on 04/03/2008 for the course CJ 380 taught by Professor Olaf during the Spring '08 term at New Mexico.
- Spring '08