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Unformatted text preview: • Objective o What do you want to achieve? Awareness Interest Desire Action • Target o Who is our core audience? Geography Demographics Values Lifestyle Wants/needs Perception • Insight o What drives the target’s choice o What is the real benefit for you • Identity • Communications 19:13 19:13...
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- Spring '08
- Psychology, Brand, Philosophy of life, Concepts in metaphysics