Branding - Objective o What do you want to achieve?...

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Branding 19:13 10 ways to make an ad better Value of product + Value of brand = what people will pay What is a brand?w What people think of your company It’s a thought: your positioning It’s a feeling: your personality Its not your logo, its not your ads, its not the colors you use Simple = Good Building an effective campaign
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Unformatted text preview: Objective o What do you want to achieve? Awareness Interest Desire Action Target o Who is our core audience? Geography Demographics Values Lifestyle Wants/needs Perception Insight o What drives the targets choice o What is the real benefit for you Identity Communications 19:13 19:13...
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This note was uploaded on 04/03/2008 for the course CJ 380 taught by Professor Olaf during the Spring '08 term at New Mexico.

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Branding - Objective o What do you want to achieve?...

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