assignment 2 part 2 - They dont call it human research or...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
“They don’t call it “human” research or “people” research, they call it “market research. Douglas Rushkoff Did the marketers in “The Merchants of Cool” get it right? Do they really know you? If MTV was really based on understanding you as a person, what would it look like? There are many techniques and research strategies companies use to understand their consumers. However understanding human characteristics and mind is not an easy methodology. If thought about it properly businesses will never be able to understand human mind, but they can always find ways to change it, which is defined as their main goal. Companies like MTV focus their demographics only on teenagers because this age group will have a greater influence on later generations. If looked back in history media based companies tend to evolve a culture of their own, which is called “music.” These media based corporations use influential strategies and research methods to understand consumer reactions about certain subjects of life. Some of these research
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

assignment 2 part 2 - They dont call it human research or...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online