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assignment 2 part 2 - They dont call it human research or...

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“They don’t call it “human” research or “people” research, they call it “market research. Douglas Rushkoff Did the marketers in “The Merchants of Cool” get it right? Do they really know you? If MTV was really based on understanding you as a person, what would it look like? There are many techniques and research strategies companies use to understand their consumers. However understanding human characteristics and mind is not an easy methodology. If thought about it properly businesses will never be able to understand human mind, but they can always find ways to change it, which is defined as their main goal. Companies like MTV focus their demographics only on teenagers because this age group will have a greater influence on later generations. If looked back in history media based companies tend to evolve a culture of their own, which is called “music.” These media based corporations use influential strategies and research methods to understand consumer reactions about certain subjects of life. Some of these research
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