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Unformatted text preview: the chief reason given for the creation of colonial newspapers is to provide a medium for advertising. Throughout this era one may observe the contributions of Benjamin Franklin, who made advertisements more appealing by adding woodcut illustrations as well as the creation of famous newspapers such as The News-Letter (John Cambell) and Publick Occurrences (Benjamin Harris) , which focuses on foreign, colonial, and local news. During the Colonial Press era it maybe safe to conclude that the history of advertising focuses directly on the history of business and economics, due to the use of Colonial Taverns and churches for all one's gossip needs. Consequently, at newspapers arrival on the scene they began to incorporate small ads called "Price Currents" that are beneficial to shippers, farmers, and merchants because they give current prices for commodities and imported goods....
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- Spring '10
- Advertising, Colonial Press era, Colonial Taverns