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advertising history - the chief reason given for the...

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Sade' Mays May 6, 2010 Caryl Cooper Advertising History Many individuals argue that the history of advertising is directly related to the history of business and economics, while others may argue that it is the story of culture and society. However, through the analysis of historical facts pertaining to advertising and its place in society, one will seek to prove that it is a combination of both. This is concluded by examining advertising during the Colonial Press era, the Penny Press era, and also modern advertising during the 1920's through 1940's. In addition, special attention is given to the active roles of advertising in newspapers, magazines, and radio. Throughout the Colonial Press era (1690-1765) a "Taste for News" exists that is only fulfilled by the colonial newspapers of the era. The contents of the paper reflect that of religion, social issues, politics, and economic issues, especially in trade. Because of a keen interest in gossip and the dissemination of information, it is not surprising that
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Unformatted text preview: the chief reason given for the creation of colonial newspapers is to provide a medium for advertising. Throughout this era one may observe the contributions of Benjamin Franklin, who made advertisements more appealing by adding woodcut illustrations as well as the creation of famous newspapers such as The News-Letter (John Cambell) and Publick Occurrences (Benjamin Harris) , which focuses on foreign, colonial, and local news. During the Colonial Press era it maybe safe to conclude that the history of advertising focuses directly on the history of business and economics, due to the use of Colonial Taverns and churches for all one's gossip needs. Consequently, at newspapers arrival on the scene they began to incorporate small ads called "Price Currents" that are beneficial to shippers, farmers, and merchants because they give current prices for commodities and imported goods....
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