• Wendy’s paid for one example of the ads, and Progressive paid for the other one. There is not a slant in either of the examples that I used, because they both did not compete with eachother. I believe that a secondary opinion would be effective with this competitive restaurant and insurance company, and they use that method often in both of their commercials. The Wendy’s example reflects that people know when something is real, rather than imitation. The slogan they use at the end of each example is, “you know when it’s real.” This shows that society is capable of making the appropriate decision. This campaign is credible because they are promoting their use of 100% pure beef, and that is exactly what they use in their burgers. The Progressive commercials are promoting that their rates can compete with any other insurance company, and I do not believe this is credible. I believe it is not credible because different coverage prices can be established by another company for cheaper due to special circumstances. • I am skeptical of the source’s credibility, because the way he answers the questions. He is
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This note was uploaded on 07/23/2010 for the course CRT crt 205 taught by Professor Hailimarotti during the Spring '10 term at University of Phoenix.