w2.4 - A. Is it ethical for Pfizer and other drug companies...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
A. Is it ethical for Pfizer and other drug companies to advertise directly to consumers, bypassing their physicians? Yes, it’s ethical because when done correctly Direct to consumer advertising can inform the public of certain diseases and illnesses, as well as their many possible treatments. Just as some say Direct to consumer advertising can hurt the patient, doctor relationship, others argue it can improve it. It’s possible that after seeing an ad, a patient may start a conversation with their doctor that may have otherwise never happened, whether it is because the patient was unaware of a certain treatment, or because they may not have known that certain symptoms of an illness applied to them. Direct to consumer advertising may also serve to remove a certain stigma surrounding an illness that is not always openly discussed, such as capable of stiffening, dysfunction or depression. Pfizer, one of the largest companies taking part in Direct to consumer advertising of prescription drugs today, makes numerous claims to the benefits of Direct to consumer advertising in their public. Direct to consumer advertising has significant, proven
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

w2.4 - A. Is it ethical for Pfizer and other drug companies...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online