w2.3 - Meghraj Patil 0802439413 Dr. John Halstead Harley...

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Meghraj Patil 0802439413 Dr. John Halstead Harley Goes to China: Executive Summary It’s an odd concept for most Chinese people, why do people want to buy a motorbike, especially an American made motorbike that costs many times more than a Chinese made motorcycle. China is a nation that’s just getting into their automobile, so why do people want to return to the motorbike? Well the simple answer is for the lifestyle. Harley currently has 4 dealerships in China, in Beijing, Shanghai, and Hong Kong and is expected to increase the number of dealers as demand and interested increases in the brand. Organizational purpose The purpose of the organization may be referred to as the overall goal, or mission. Different parts of the organization establish their own goals and objective to help meet the overall goal, mission, or purpose of the organization. The main goal of the Organizational purpose was to jointly reviewing and clarifying their reason for existence, members establish a common base from which to further examine where they are and where they want to go. Harley-Davidson's primary objective is to export our American-made motorcycles to China and to develop political and motorcycle industry alliances in anticipation of the market becoming more accessible. The main problem with the Harley Davidson was the production cost of the motor cycle was too high, to reduce the production cost china have the low labor cost and material cost. Organizational Goals
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This note was uploaded on 07/26/2010 for the course MBA MBA 5002 taught by Professor Drhahn during the Spring '10 term at South Georgia College.

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w2.3 - Meghraj Patil 0802439413 Dr. John Halstead Harley...

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