Meghraj Exam 2 Winter 2010[1]

Meghraj Exam 2 Winter 2010[1] - MBA6011 Strategic Marketing...

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MBA6011 Strategic Marketing Exam 2 Chapters 5-9 Ragin-Winter 2010 Name -Meghraj Patil 1. An "economic buyer" is a person who: A. Makes buying decisions based on behavioral needs rather than economic needs. B. Logically compares choices to get the greatest satisfaction from expenditures of time and money. C. Always buys the product that has the lowest price. D. Is not willing to pay extra for convenience. E. All of the above. Ans- B 2. Which of the following is an "economic need"? A. Desire for self-satisfaction and convenience. B. Desire for efficiency in the use of the consumer's money. C. Desire for efficiency in the use of the consumer's time and money. D. Desire for prestige and paying a high price for the best quality. E. Desire for status and paying a high price for the best quality. Ans- C 3. Julio Alberdi is a marketing analyst and made $58,000 last year. He paid $15,000 in taxes, and spent another $15,000 for food, housing, a car, and other "necessities." Julio's discretionary income was: A. $58,000 B. $28,000 C. $43,000 D. $18,000 E. There is not enough information to tell. Ans- B 4. Good marketing managers know that A. marketing strategies can't influence consumer "wants." B. marketers can't create internal drives in consumers. C. it is not that difficult to develop a marketing strategy that gets consumers to do what they don't want to do. D. All of the above are true. E. None of the above is true. Ans- E 1
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Exam 2 Chapters 5-9 Ragin-Winter 2010 Name -Meghraj Patil 5. Consumer buying behavior is affected by: A. opinion leaders. B. social class. C. physiological, safety, social, and personal needs. D. reference groups. E. all of the above. Ans- C 6. Organizational customers: A. Purchase goods and services in order to satisfy their customers and clients. B. Are more emotional in their buying than final consumers. C. Try to consider the total cost of selecting a supplier, not just the initial cost of the product. D. Typically focus on behavioral needs instead of economic factors in making purchases. E. Both A and C. Ans- C 7. A _____ refers to all of the people who participate in or influence a purchase. A. procurement department B. bidding group C. set of gatekeepers D. sales analysis group E. buying center Ans- E 8. Straight rebuy A. decisions, as contrasted with modified rebuys, are more likely to involve multiple buying influence. B. vendor selections are likely to be made by a purchasing manager--without consulting anyone else. C. decisions are infrequent, but they typically take longer to make than new-task buying decisions. D. decisions usually involve getting negotiated bids from suppliers. E. decisions cannot be influenced by advertising. Ans- B
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Meghraj Exam 2 Winter 2010[1] - MBA6011 Strategic Marketing...

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