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Final_Exam_Winter_2010[1] - MBA6011 Strategic Marketing...

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MBA6011 Strategic Marketing Final Exam Chapters 1-13 Ragin-Winter 2010 Name_______________________________ 1. What is marketing? (5 points) Ans- Marketing is the process in which companies determine what products or services may be of interest to customers or most accepted by the consumers and the strategy to use in sales, communications and business development of the company. 2. Explain in your own words, what each of the four Ps involves. (2 points for each= 8 points) Ans- 3. Define the acronym SWOT and give an example for each term. (2 points for each term and 2 points for each example=16 points) 4. We briefly discussed the marketing environment in class. Name the 4 major areas of the external market environment and give one example of each. (2 point for each area and 2 points for each example=16 points) 5. The marketing research process is a five-step application of the scientific method. List the five steps and give a brief description of what takes place during each step. Be sure to answer completely. (2 points for each step and 2 points for each
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