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Exam_3_Winter_2010 (2) - MBA6011 Strategic Marketing Exam 3...

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MBA6011 Strategic Marketing Exam 3 Chapters 10-13 Ragin-Winter 2010 Name:- Meghraj Patil __________________ 1. Which of the following is NOT a Place decision? A. Types of intermediaries needed. B. Degree of market exposure desired. C. Recruiting, selecting and managing the sales force. D. Type of distribution channel to use. E. Customer service level desired. Ans- D 2. A channel of distribution: Ans- B 3. Many firms prefer to distribute directly to the final customer or consumer because they Ans- E 4. Direct marketing is Ans- C 1
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MBA6011 Strategic Marketing Exam 3 Chapters 10-13 Ragin-Winter 2010 Name:- Meghraj Patil __________________ 5. "Discrepancies of quantity" occur because A. producers seek economies of scale. B. most intermediaries specialize in selected product lines and buy in large enough quantities to get a good price. C. adding intermediaries in a channel of distribution increases the cost of getting products to consumers. D. consumers want the convenience of buying many different types of products at one time. E. all of the above. Ans- B 6. "Discrepancies of assortment" means: Ans- B
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