EX3-022 - NAME_ EXAM III (Ch. 10-17) MKT 3321 SPRING 2002...

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NAME__________________________________ EXAM III (Ch. 10-17) MKT 3321 SPRING 2002 1. A channel of distribution: A) is any series of firms or individuals who participate in the flow of goods and services from producer to consumer or final user. B) is only needed when products must be stored. C) must include one or more middlemen. D) helps create possession utility but not time utility. E) Both B and C. 2. A direct-to-customer channel A) usually helps the producer to be more aware of changes in final customer attitudes. B) eliminates some of the marketing functions. C) is typical to reach final consumer markets. D) is most suitable when a large number of transactions are required in the channel or when orders are smaller. E) includes a retailer but not a wholesaler. 3. "Discrepancies of quantity" means: A) there are more consumers than producers. B) some manufacturers can produce more products than others. C) the difference between the quantity of products it is economical for an individual producer to make and the quantity normally wanted by individual consumers or users. D) that demand is greater than what a company can supply. E) some consumers buy more products than others. 4. Small farmers in the mountains of Colombia pick coffee beans by hand, obtaining only a bucket a day. Then they sell them to buyers who put the beans in large bags to be shipped to processors. This regrouping activity is called: A) Wholesaling B) Bulk-breaking C) Sorting D) Accumulating E) Assorting
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5. International Hardware Co. buys carload quantities of bolts, screws, nuts, washers, and other hardware from a large producer in Germany, breaks these shipments into smaller quantities, and sells them to other wholesalers and retail chains. This "regrouping activity" is called : A) wholesaling. B) accumulating. C) bulk-breaking. D) sorting. E) assorting. 6. "Intensive distribution" means selling through: A) all responsible and suitable retailers or wholesalers. B) only one middleman in a particular geographic area. C) only those middlemen who give the product special attention. D) all retail outlets. E) only one channel of distribution. 7. When planning physical distribution, the marketing manager should: A) minimize the cost of distribution for a given customer service level. B) minimize the cost of transportation. C) maximize the speed of delivery. D) make use of a distribution center. E) set the customer service level so that every customer can get the product exactly when he wants it. 8. The ______________ concept says that all transporting, storing, and product-handling activities of a business and a channel system should be thought of as part of one system which should seek to minimize the cost of distribution for a given customer service level. A)
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EX3-022 - NAME_ EXAM III (Ch. 10-17) MKT 3321 SPRING 2002...

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