w6.2 - Meghraj Patil MBA 6001 Instructor John Halstead SWOT...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Meghraj Patil MBA 6001 Instructor: John Halstead SWOT Analysis Comparison SWOT Analysis for General Motors Strength Size and market share. Technology potential. New leadership. Quality improvement and perception thereof. Model acceptance has improved. Weaknesses Failure to make technology work. Too much vertical integration. Relationship with United Auto Workers. Relationship of strategy to structure. Opportunities Use of knowledge gained from Saturn experience and Toyota joint venture. Expansion of their global presence their own European model operation as an example. Continue to build on the newfound customer confidence. Changing consumer demand for new model types and styles expansion and leadership. Threats Domestic and foreign competition. U.S. federal legislation and regulation. Consumer lawsuits. Foreign legislation and regulation. SWOT Analysis for Pfizer Strength Currently the largest pharmaceutical company in the industry. Realizes potential and strength in mergers and takeovers, and actively pursues those opportunities. Strong educational programs. Lack of international regulations offer time and opportunity to validate potential drugs in foreign countries. Adequate revenues to pursue aggressive advertising, marketing programs. Weaknesses
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Meghraj Patil MBA 6001 Instructor: John Halstead Marketing expenditures exceeding Research and Development budget have come under scrutiny. Much of it is publicly funded. Accused of R & D budgets being inflated by creative accounting. Pfizer uses animals to test its products, a real no-no in the animal avocation sector that is making its way to public avocation in the US and other countries, as well. Pfizer has recently been accused of stealing indigenous knowledge. 3rd world countries have low legal regulations and have natural resource information that is used and profited by Pfizer.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern