January 24 Foundations of Communication Research

January 24 Foundations of Communication Research - January...

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January 24, 2008 Foundations of Communication Research Lecture Overview Knowledge is power Ways of Knowing Characteristics of scientific inquiry What are we looking for? How do we look for? Research in communication Knowledge is (Oxford English Dictionary): Theoretical or practical understanding of s subject Practical-how do I use a computer? how do I search the internet? Expertise and skills acquired by a person through experience or education need to acquire skills and expertise that can be used in various settings 3 conditions for human behavior: capacity, motivation, opportunity What is known in a particular field (facts and information) Knowledge is our key to power We are programmed to perform research Two Conceptions of Knowledge: Knowledge as individual property (commodity) The most expensive and important commodity is knowledge If you have information that someone else does not, you can make a lot of money off of it (can sell the information, trade info, and make profit) Knowledge as a public good (non-rival, non-excludable) Everyone should benefit from knowledge It should be shared with the rest of humanity Everybody should have equal access to it (such as air, water, etc) You don’t sell the information, you publish it, and once it has been published, you have
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This note was uploaded on 04/03/2008 for the course COMM 300 taught by Professor Yanovitsky during the Spring '08 term at Rutgers.

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January 24 Foundations of Communication Research - January...

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