Project Outline - Page |1 MBA6011 Strategic Marketing...

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P a g e | 1 MBA6011 Strategic Marketing Project Outline Meghraj Patil Outline Introduce myself and company Hi, my name is Meghraj Patil and I am working on a project called Rockstar Beer. Rockstar has highest quality alcoholic percentage for a greater performance. Rocksrat is a new attraction around the word due to its higher percentage of alcohol and less cost. I am introducing Rockstar Lager and it has an alcoholic percentage of 9.5% per volume. The target Group Beer is considering known as a male drink but also some female they use to like beer. So, main target group will be male audience due to higher ratio to words my product. Target media for beer advertising is very limited due to rules and regulations in United States. This product is very famous in young generation onwards. Some people drink beer to show the happiness, some for calibration, and some people drinks beer when they are not in good mood. It shows beer is a need for a person to share his or her daily emotions. Target group
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