Varian_Chapter24_Monopoly

Varian_Chapter24_Monopoly - Chapter Twenty-Four Monopoly...

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Chapter Twenty-Four Monopoly
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Pure Monopoly ± A monopolized market has a single seller. ± The monopolist’s demand curve is the (downward sloping) market demand curve. ± So the monopolist can alter the market price by adjusting its output level.
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Pure Monopoly Output Level, y $/output unit p(y) Higher output y causes a lower market price, p(y).
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Why Monopolies? ± What causes monopolies? a legal fiat; e.g. US Postal Service
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Why Monopolies? ± What causes monopolies? a legal fiat; e.g. US Postal Service a patent; e.g. a new drug
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Why Monopolies? ± What causes monopolies? a legal fiat; e.g. US Postal Service a patent; e.g. a new drug sole ownership of a resource; e.g. a toll highway
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Why Monopolies? ± What causes monopolies? a legal fiat; e.g. US Postal Service a patent; e.g. a new drug sole ownership of a resource; e.g. a toll highway formation of a cartel; e.g. OPEC
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Why Monopolies? ± What causes monopolies? a legal fiat; e.g. US Postal Service a patent; e.g. a new drug sole ownership of a resource; e.g. a toll highway formation of a cartel; e.g. OPEC large economies of scale; e.g. local utility companies.
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Pure Monopoly ± Suppose that the monopolist seeks to maximize its economic profit, ± What output level y* maximizes profit? Π () . yp y y c y =
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Profit-Maximization Π () . yp y y c y = At the profit-maximizing output level y* dy d pyy dc y Π =− = 0 so, for y = y*, d . =
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y $ R(y) = p(y)y Profit-Maximization
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$ R(y) = p(y)y c(y) Profit-Maximization y
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Profit-Maximization $ R(y) = p(y)y c(y) y Π (y)
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Profit-Maximization $ R(y) = p(y)y c(y) y Π (y) y*
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Profit-Maximization $ R(y) = p(y)y c(y) y Π (y) y*
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Profit-Maximization $ R(y) = p(y)y c(y) y Π (y) y*
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Profit-Maximization $ R(y) = p(y)y c(y) y Π (y) y* At the profit-maximizing output level the slopes of the revenue and total cost curves are equal; MR(y*) = MC(y*).
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Marginal Revenue Marginal revenue is the rate-of-change of revenue as the output level y increases; () MR y d dy pyy py y dp y . == +
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Marginal Revenue Marginal revenue is the rate-of-change of revenue as the output level y increases; () MR y d dy pyy py y dp y . == + dp(y)/dy is the slope of the market inverse demand function so dp(y)/dy < 0. Therefore MR y p y y dp y py =+ < for y > 0.
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Marginal Revenue E.g. if p(y) = a - by then R(y) = p(y)y = ay - by 2 and so MR(y) = a - 2by < a - by = p(y) for y > 0.
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Marginal Revenue E.g. if p(y) = a - by then R(y) = p(y)y = ay - by 2 and so MR(y) = a - 2by < a - by = p(y) for y > 0. p(y) = a - by a y a/b MR(y) = a - 2by a/2b
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Marginal Cost Marginal cost is the rate-of-change of total cost as the output level y increases; MC y dc y dy () . = E.g. if c(y) = F + α y + β y 2 then y . = + α β 2
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Marginal Cost F y y c(y) = F + α y + β y 2 $ MC(y) = α + 2 β y $/output unit α
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Profit-Maximization; An Example At the profit-maximizing output level y*, MR(y*) = MC(y*). So if p(y) = a - by and c(y) = F + α y + β y 2 then MR y a by y MC y (* ) * * ) = = + = 22 α β
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Profit-Maximization; An Example At the profit-maximizing output level y*, MR(y*) = MC(y*). So if p(y) = a - by and if c(y) = F + α y + β y 2 then MR y a by y MC y (* ) * * ) = = + = 22 α β and the profit-maximizing output level is y a b * () = + α β 2
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Profit-Maximization; An Example At the profit-maximizing output level y*, MR(y*) = MC(y*).
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This note was uploaded on 07/28/2010 for the course ECON 301 taught by Professor Hansen during the Fall '08 term at University of Wisconsin.

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Varian_Chapter24_Monopoly - Chapter Twenty-Four Monopoly...

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