Marketing mix is similar because markets everywhere must know their markets

Marketing mix is - promotional mixes are often dissimilar and distinct cost structures may require that different prices be set International

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing mix is similar because markets everywhere must know their markets, develop products or services to satisfy customers’ needs, price the products or services so that they are readily acceptable in the market, make them available to the buyers, and inform potential customers and persuade them to buy. Marketing mix differs when distribution channels to which the marketer is accustomed are unavailable, certain aspects of the product may be different, the
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: promotional mixes are often dissimilar, and distinct cost structures may require that different prices be set. International marketing managers prefer to standardize the marketing mix regionally or worldwide because there can be considerable cost savings from marketing the same product, using the same promotional material and the same advertising. A standardized marketing mix is easier to control, and less time is spent preparing the marketing plan....
View Full Document

This note was uploaded on 07/29/2010 for the course INB205 INB205 taught by Professor Danielaportuese during the Spring '09 term at University of Phoenix.

Ask a homework question - tutors are online