The first advertisement is for a Samsung delve touch

The first advertisement is for a Samsung delve touch - the...

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The first advertisement is for a Samsung delve touch-screen cell phone. The advertisement is selling it for $99.99 after a $100 mail-in rebate and a two-year Smart Choice Pack agreement. The pricing strategy for this advertisement is the rebate. Rebates are sales promotions that allow the customer to recover part of the product’s cost from
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Unformatted text preview: the manufacturer. The second advertisement is for a free bottle of sparkling burgundy camellia with a $29.99 or more Camellias purchase. The pricing strategy for this advertisement is premiums. Premiums are items offered free to people who have purchased a product....
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This note was uploaded on 07/29/2010 for the course MKT230 MKT230 taught by Professor Daningray during the Spring '09 term at University of Phoenix.

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