Small Group Influence 10-22

Small Group Influence 10-22 - Small Group Influence...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Small Group Influence
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Influence Normative Influence Occurs when people act or behave in a way due to the desire to preserve group harmony and receive positive evaluations from others. *what people should do based on what other people telling us * ”I should do this because it will help people like me” Succumb to the pressure or act or behave a certain way because you want to fit into the group norm Informational Influence Occurs when people have the goal of making high quality decisions or task performance. Relies on information Giving all the evidence and information to change the mind Example: car commercials who give information about a car—the BMW commercial states that you can drive 100 miles after getting a flat tire—they are using information to influence the buyer ***Example of both: jury—you want to fit in and agree and make a decision (normative influence) but you also look at all the evidence and factual material to contribute to your decision (Informational Influence)***
Background image of page 2
When are each type of influence strongest? Normative Influence When task is ambiguous If we don’t know what we need to accomplish, there is a lack of information, we start leaning on each other We start making decisions based on what we think others want When decisions are public If we’re going to go public, we don’t want to appear un- unified We want to appear uniform in the eyes of other people When decisions must be unanimous When there are one of two people who wont give in to agreeing with everyone, you can’t give them more information cause there is non left, so you use peer pressure to make the decision unanimous “Just be like everyone else” When the group leader is powerful and directive People don’t generally argue with the group leader Group leader uses power to either reward or punish
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 8

Small Group Influence 10-22 - Small Group Influence...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online