Principles of Economics- Mankiw (5th) 379

Principles of - CHAPTER 17 MONOPOLISTIC COMPETITION 389 their use by refusing to enforce the exclusive trademarks that companies use to identify

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
CHAPTER 17 MONOPOLISTIC COMPETITION 389 CASE STUDY BRAND NAMES UNDER COMMUNISM Defenders of brand names get some support for their view from experiences in the former Soviet Union. When the Soviet Union adhered to the principles of communism, central planners in the government replaced the invisible hand of the marketplace. Yet, just like consumers living in an economy with free mar- kets, Soviet central planners learned that brand names were useful in helping to ensure product quality. In an article published in the Journal of Political Economy in 1960, Marshall Goldman, an expert on the Soviet economy, described the Soviet experience: In the Soviet Union, production goals have been set almost solely in quantitative or value terms, with the result that, in order to meet the plan, quality is often sacrificed. . . . Among the methods adopted by the Soviets to deal with this problem, one is of particular interest to us—intentional product differentiation. . . . In order to distinguish one firm from similar firms in the
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 07/30/2010 for the course ECON 120 taught by Professor Abijian during the Spring '10 term at Mesa CC.

Ask a homework question - tutors are online