CHAPTER 19EARNINGS AND DISCRIMINATION425◆Every customer in the market wants to enjoy the good supplied by the bestproducer.◆The good is produced with a technology that makes it possible for the bestproducer to supply every customer at low cost.If Robin Williams is the funniest actor around, then everyone will want to see hisnext movie; seeing twice as many movies by an actor half as funny is not a goodsubstitute. Moreover, it is possiblefor everyone to enjoy the comedy of RobinWilliams. Because it is easy to make multiple copies of a film, Robin Williams canprovide his service to millions of people simultaneously. Similarly, because foot-ball games are broadcast on television, millions of fans can enjoy the extraordinaryathletic skills of Brett Favre.We can now see why there are no superstar carpenters and plumbers. Otherthings equal, everyone prefers to employ the best carpenter, but a carpenter, unlikea movie actor, can provide his services to only a limited number of customers. Al-
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