Mediated Communication 11-26

Mediated Communication 11-26 - Mediated Communication...

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Mediated Communication
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Characteristics of Mediated Communication Impersonal Limited opportunity for feedback Asynchronous Passive audience Anonymous Limited accountability
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Issues in a Mediated Society Counterfactual representations Availability of synthetic experiences Dramatization of factual experience Simplification of complex issues Substitution of communication for transportation
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Facets of Media Studies Media Industry Media Effects Viewer Media Exposure Effects
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Characterizations of Viewers Passive Active but sometimes weak Active and strong
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Assumptions about Media Effects Powerful (Direct) Limited (Indirect) Individual Differences Social Categories
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Different Kinds of Effects Behavioral Attitudinal Cognitive Physiological
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Viewers – active and strong Media Exposure – Limited/Indirect Effects - Behavior
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UGT: Reasons for Media Use Diversion Emotional Release Companionship Identity Reinforcement Surveillance
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UGT: Media User is in Control Selective Exposure Selective Perception Selective Retention
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UGT: Outcomes of Media Viewing
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Mediated Communication 11-26 - Mediated Communication...

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