Chapter 8 - Communicating Effectively

Chapter 8 - Communicating Effectively - Consider your...

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Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's 1 Consider your audience’s three broader goals: security recognition personal and professional growth
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Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's 2 Work within eight constraints: ethical constraints legal constraints political constraints informational constraints personnel constraints financial constraints time constraints format and tone constraints
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Chapter 8. Communicating Persuasively © 2010 by Bedford/St. Martin's 3 Follow five steps to craft a persuasive argument: Identify the elements of a persuasive argument. Use the right kinds of evidence. Consider opposing viewpoints. Appeal to emotions responsibly. Decide where to present the claim.
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© 2010 by Bedford/St. Martin's 4 Understand the three elements of your argument : the claim: the idea you are communicating the evidence:
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Chapter 8 - Communicating Effectively - Consider your...

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