Ch 12 - Document Design - Functions of Graphics They can...

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Chapter 12 Creating Graphics 2007 Bedford/St. Martins 1 Functions of Graphics They can catch the reader's attention and interest. They can help you communicate information that is difficult to communicate with words. They can help you clarify and emphasize information. They can help nonnative speakers of English understand the information. They can help communicate information to multiple audiences with different interests, aptitudes, and reading habits.
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Chapter 12 Creating Graphics 2007 Bedford/St. Martins 2 Graphics offer benefits that words alone cannot Graphics are indispensable in demonstrating logical and numerical relationships. Graphics can communicate spatial information more effectively than words alone. Graphics can communicate steps in a process more effectively than words alone. Graphics can save space. Graphics can reduce the cost of documents intended for international readers.
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Chapter 12 Creating Graphics 2007 Bedford/St. Martins 3 Characteristics of an Effective Graphic A graphic should serve a purpose. A graphic should be simple and uncluttered. A graphic should present a manageable amount of information. A graphic should meet the reader's format expectations. A graphic should be clearly labeled.
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Chapter 12 Creating Graphics 2007 Bedford/St. Martins 4 Creating Honest Graphics Cite your source and obtain permission. Include all relevant data. Begin the axes in your graphs at zero—or mark them clearly. Do not use a table to hide a data point that would be obvious in a graph. Show items as they really are. Do not use color or shading to misrepresent an item’s importance.
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Chapter 12 Creating Graphics 2007 Bedford/St. Martins 5 Guidelines for Integrating Graphics and Text Place the graphic in an appropriate location.
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Ch 12 - Document Design - Functions of Graphics They can...

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