Ch 13 - Evaluating Document, Web Design - Reviewing Testing...

Reviewing, Testing and Evaluating Web
Sites
Chapter 13

Chapter 13 Reviewing, Evaluating and Testing Web Sites
2007 Bedford/St. Martins
2
Understanding the Process of
Creating Web Sites
• GOOGLE database linked to 8 billion pages
• With 80 million Web sites (of 100 pages) in 2005

Chapter 13 Reviewing, Evaluating and Testing Web Sites
2007 Bedford/St. Martins
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Understanding the Process of
Creating Web Sites
• No search engine can index the entire Web!
• 730 million searches per day worldwide (10% to 20%
growth per year)
• An average American spends 1.5 hours a day searching
the Web
• "More than 77% of Web users find Web searching
frustrating" (SearchEngineWatch.com)
• Google has indexed 8 billion Web pages (175,000
computers dedicated to indexing)
• 51% of all users use Google
• "Even a blind squirrel finds a nut occasionally. ..“

Chapter 13 Reviewing, Evaluating and Testing Web Sites
2007 Bedford/St. Martins
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Understanding the Process of
Creating Web Sites

Chapter 13 Reviewing, Evaluating and Testing Web Sites
2007 Bedford/St. Martins
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• Analyze your audience and purpose.
• Design the site and its pages.
• Create and code the content.
• Revise and test the site.
• Launch the site.
• Register the site with search engines.
• Maintain the site.
Understanding the Process of
Creating Web Sites

Chapter 13 Reviewing, Evaluating and Testing Web Sites
2007 Bedford/St. Martins
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Designing Effective Sites and Pages
• Aim for simplicity.
• Make the text easy to read and understand.
• Create informative headers and footers.
• Help visitors navigate the site.
• Create clear, informative links.
• Avoid Web clichés.
• Include extra features your visitors might need.

Chapter 13 Reviewing, Evaluating and Testing Web Sites
2007 Bedford/St. Martins
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Designing Effective Sites and Pages
• With luck most of us
can Google ourselves
and find something
.

Chapter 13 Reviewing, Evaluating and Testing Web Sites
2007 Bedford/St. Martins