CH 22 - Public Communication - You can use four...

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Chapter 22. Connecting with the Public © 2010 by Bedford/St. Martin's 1 newsletters brochures white papers podcasts You can use four applications to communicate with the public:
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Chapter 22. Connecting with the Public © 2010 by Bedford/St. Martin's 2 banner or masthead table of contents headline(s) bylines jump lines A typical newsletter includes most of these 10 elements:
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Chapter 22. Connecting with the Public © 2010 by Bedford/St. Martin's 3 continuation headings photographs pull quotes publisher information postal information A typical newsletter includes most of these 10 elements (cont.):
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Chapter 22. Connecting with the Public © 2010 by Bedford/St. Martin's 4 Decide where and how your brochure will be reproduced. Design your information to fit on the panels appropriately. Use the front panel to attract attention. Avoid design clichés. Follow these four suggestions when creating a brochure :
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