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Unformatted text preview: Demographics As a result of re-launching its Bing product this year, Microsoft has achieved significant growth of 50%. Microsoft counts for 90% of operating system usage; while Apple increased 3.5% to 7% usage since 2006. Microsoft should continue innovation of product and communications to keep brands relevant. Threats Microsoft is able to detect any competition or threat that may cause change in their business. Microsoft is able to detect threats by constantly reviewing the market to observe any changes and any new competitors. Open source movement is a broad-reaching movement comprised both officially and unofficially of individuals that feel that software should be produced altruistically. Open Source Movement has been adopted and formalized in 1998. Since then, viable open-source options have emerged, such as OpenOffice.org, KOffice, and IBM Lotus Symphony. While those office suites may not have the same features founded in Microsoft Office, they have the basic essential needs for office...
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This note was uploaded on 07/31/2010 for the course MKT 391 taught by Professor Moylan during the Summer '10 term at University of Hawaii, Manoa.
- Summer '10