3 a-)- 1 Consumer Contracts The traditional English approach to contracts has been severely curtailed in the area of consumer contracts due to the influence of the EU. Starting with the Consumer Credit Act 1974 and progressing through the Unfair Terms in Consumer Contracts Regulations 1999, the position in respect of consumer contracts is almost the opposite to commercial contracts. Courts are taking an increasingly consumer protectionist approach and will interfere in almost any contract which has resulted in unfair liability on the consumer. Key areas to watch out for include: • Consumer Credit. If you are offering any products on credit, it is essential that all consumer credit laws are complied with. Even advertising consumer credit deals in store or online requires compliance with detailed rules. • Unfair Contract Terms. The regime under the Unfair Terms in Consumer Contract Regulations 1999 is weighted heavily in favour of the consumer. There are detailed guidelines as to what is and is not an unfair term and any unfair terms are deemed
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