STAPLES Supply ChainCase Study AnalysisCase Introduction:The Staples Case study invites us as information managers to assess and quantify the importance of information systems and network optimization tools, with relation to customer satisfaction. Specifically looking at Supply Chain Management and how the combination of procurement channels, distribution networks and customer relationship designs, can be leveraged to fatten andwiden a company’s profit margins. Supply Chain Management systems also enable corporations to acquire market share by creating business conditions that suit the needs of clientele (Kozansky, 2013). By tailoring their business processes to the needs of their consumers, Staples was able to gain a sizable market share and build its brand name, on the founding principles; of affordability, convenience and variety of product offerings. 1.Staples E-Commerce Delivery Process Flow Diagram:Description:L.O.L.A Aspects:1. Online Purchase made on Staples.com Customers place orders online on theStaples e-commerce platform and this is Staples front line in receiving orders for procuring products for customers. This is where they can gauge the demand and frequency of demand of office supplies at any given time.Legend:“Decision” to prioritize order importance based on size of order, customer status or time required to fulfill order, “Data” Orientation: Input - customer data, Output - “Completed Customer Order”L of D: Low Assumptions: Type of customer (consumer or corporate)2. Order CataloguedThe orders are then transferred to an “Order Management System” which catalogues how much of each office supply is required to fulfil customer orders. This system is a quantifiable tool and helps eliminate unnecessaryinventory, by providing clarity on theamount of each required from all customer orders. Legend: “Database” Order Management System, “Preparation” expected deadline of delivery may need updating based on seasonality, “Data”Orientation: Process - compiling complete customerordersL of D: Medium but simpleAssumptions: Type of product order (small retail or
large wholesale)3. Materials Retrieval from WarehouseHelps manage procurement of products from vendors and involves heavy lifting on part of logistics team and is the first step in the supply chain management process.