Wayfair Case Analysis.docx - 1 Wayfair Case Analysis Introduction As an online furniture retailer Wayfair may seem to be a company simply involved in

Wayfair Case Analysis.docx - 1 Wayfair Case Analysis...

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1 Wayfair Case Analysis Introduction: As an online furniture retailer, Wayfair may seem to be a company simply involved in the procurement and delivery of homeware. However, Wayfair stands out in that in understands the critical importance of information in building its customers shopping experience, which it has fueled with the help of its venture incubator “Wayfair Next”. Investing great money into startup technology ventures, which help extend the corporations tech potentials and deepens the understanding of its client base. For Wayfair; the process with which customers shop on its website is just as important if not more important than the products themselves. By feeding its online retail platforms with information that enriches its user experience and equipping its e-commerce infrastructure with artificial intelligence powered smart searches, Wayfair has defined new competitive norms in the furniture business and raised industry standards. 1) Given Wayfair’s success, what business problems could drive the investment in a Unity-replacement information systems solution? Licensing and legal issues may be foreign and unfamiliar to software developers so Unity may offer this service to stand out among competitors (legality concerning copyright and gaming trademarks) Outsourcing can seem hectic especially for specific case related software creation projects. So Unity may act as a platform to connect different teams and enable the collaboration of two entities allowing them to work together and benefit each other. A benefit of this would be providing qualified teams the ability to work with like minded peers.
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