Wayfair Case Analysis.docx - 1 Wayfair Case Analysis...

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Wayfair Case Analysis
Introduction:
As an online furniture retailer, Wayfair may seem to be a company simply involved in the
procurement and delivery of homeware. However, Wayfair stands out in that in understands the
critical importance of information in building its customers shopping experience, which it has
fueled with the help of its venture incubator “Wayfair Next”. Investing great money into startup
technology ventures, which help extend the corporations tech potentials and deepens the
understanding of its client base.
For Wayfair; the process with which customers shop on its website is just as important if not
more important than the products themselves. By feeding its online retail platforms with
information that enriches its user experience and equipping its e-commerce infrastructure with
artificial intelligence powered smart searches, Wayfair has defined new competitive norms in
the furniture business and raised industry standards.
1) Given Wayfair’s success, what business problems could drive the investment in
a Unity-replacement information systems solution?

Licensing and legal issues may be foreign and unfamiliar to software developers so Unity
may offer this service to stand out among competitors (legality concerning copyright and
gaming trademarks)

Outsourcing can seem hectic especially for specific case related software creation
projects. So Unity may act as a platform to connect different teams and enable the
collaboration of two entities allowing them to work together and benefit each other. A
benefit of this would be providing qualified teams the ability to work with like minded
peers.