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Unformatted text preview: Flandez, Three Best Ways to Convert, WSJ, Sep. 2009. http://online.wsj.com/article/SB125207251462486505.html “Three Best Ways to Convert Web Traffic Into Sales.” By RAYMUND FLANDEZ These days, the tech-savvy small business is using search engine optimization to steer customers to its home page. But once those online visitors land, how do you get them to buy? Sure, you can pay a lot for site analytics that give you insights into those potential customers' shopping habits. But small-business owners now have a variety of simple yet effective tools to tempt visitors into opening their wallets. Here are the three best ways to convert Web traffic into sales: 1. Install a click-to-call feature. Body By Brooklyn Inc., a spa in Brooklyn, N.Y., had trouble getting people to reserve appointments online, so it turned to Karma Martell, chief executive of KarmaCom Inc., a New York interactive marketing company, for help. Ms. Martell suggested that the spa offer a more direct way to get customers to book spa times quickly and easily via a...
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This note was uploaded on 08/09/2010 for the course INTB INTB 3351 taught by Professor Walker during the Summer '10 term at University of Houston.
- Summer '10