Zimmerman Circulation Drops at US Newspapers

Zimmerman Circulation Drops at US Newspapers - Zimmerman,...

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Zimmerman, Circulation Drops at U.S. Newspapers, LATimes, Oct. 2009. http://articles.latimes.com/2009/oct/27/business/fi-newspapers27?pg=2 “Circulation drops at U.S. newspapers as readers turn to online news sources.” By Martin Zimmerman The average circulation at about 400 daily newspapers falls more than 10% in the last six months as compared to a year ago. Smaller newspapers fare better. U.S. newspapers continued to lose subscribers in recent months as readers increasingly turned to online news sources and price increases scared off cost-conscious consumers. The average weekday circulation of the nearly 400 daily papers that reported sales slid 10.6% to 30.4 million from April to September compared with the same six-month period in 2008, the Audit Bureau of Circulations said Monday. That was bigger than the 7.1% decline recorded during the previous six-month period. Newspapers have seen their circulation decline sharply in recent years as readers increasingly have turned to online sources for news. Many of these websites are operated by the same
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This note was uploaded on 08/09/2010 for the course INTB INTB 3351 taught by Professor Walker during the Summer '10 term at University of Houston.

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Zimmerman Circulation Drops at US Newspapers - Zimmerman,...

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