Bounds Perils and Gains of Unexpected Demand

Bounds Perils and Gains of Unexpected Demand - Bounds,...

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Bounds, Perils and Gains of Unexpected Demand, WSJ, April 2007. http://online.wsj.com/article/SB117616796385064635.html “Perils and Gains of Unexpected Demand” Pet-Food Maker Boosts Production, Costs Amid Recall By Gwendolyn Bounds On Friday, March 16, as word of the pet-food recall crisis first began hitting the media, the president of Evanger's Dog and Cat Food Co. got a panicked phone call from the representative manning Evanger's booth at a Chicago consumer pet show. "She said, 'You have to come here and bring more food because I can't keep up,' " recalls Holly Sher, who with her husband, Joel, runs Evanger's, a small, natural pet-food producer in Wheeling, Ill. "People were scared. They knew we were a cannery and made our own food and thought we were safe since we were from Chicago." Ms. Sher says she sold at least 200 cases of food at the show that weekend, compared with the 40 she had prepared to dole out. She even raided her garage to sell her own dog's supplies. That weekend was the first hint that Evanger's was in for an unexpected surge in sales that would seriously test the small operation's mettle in coming weeks as desperate pet owners searched for safe food alternatives. The scare began last month when supplier Menu Foods Inc. of Streetsville, Ontario, recalled
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This note was uploaded on 08/09/2010 for the course INTB INTB 3351 taught by Professor Walker during the Summer '10 term at University of Houston.

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Bounds Perils and Gains of Unexpected Demand - Bounds,...

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