Manjoo Little-Known Redbox

Manjoo Little-Known Redbox - Manjoo, Little-Known Redbox,...

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Manjoo, Little-Known Redbox, Fast Company, July 2009. http://www.fastcompany.com/magazine/137/tech-edge-box-tops.html “Little-Known Redbox Proves the Power of In-Between Technology.” By: Farhad Manjoo Why Redbox is the biggest movie-rental company you've never heard of. Its secret: the power of in-between technology If you were a Hollywood casting agent and the squat, garishly decorated Redbox DVD kiosk came in to audition for a role as the newest disruptive force in the entertainment industry, you'd send the poor fellow home. This sorry contraption doesn't run peer-to-peer software; it doesn't do Blu-ray; it won't stream anything straight to your house. It's a vending machine in a supermarket -- as old school as you can get without actually involving vacuum tubes. Yet despite Redbox's antiquarian image, the kiosks are a sensation. Redbox -- founded in 2002 as a division of McDonald's and purchased by Coinstar this year -- runs 15,000 machines in stores across the country and plans to have about 20,000 in place by the end of the year. Reed Hastings,
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This note was uploaded on 08/09/2010 for the course INTB INTB 3351 taught by Professor Walker during the Summer '10 term at University of Houston.

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Manjoo Little-Known Redbox - Manjoo, Little-Known Redbox,...

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