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BSOP209 Case Analysis Document - Week 4

BSOP209 Case Analysis Document - Week 4 - Although many...

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Although many operations management activities have been successfully implemented many times, numerous efforts have also ended in partial or complete failure. Several recurring problems that prevent success are: 1. the inability to recognize important problems; 2. difficulty in formulating the central problem; 3. the inability to actually visualize or understand the situation; 4. the inability to communicate with other managers and decision makers; 5. not meeting the assumption of the quantitative techniques being used; 6. a lack of experience of working with “messy” data; and 7. a lack of experience in working with complex organizational environments. The case approach offers an excellent opportunity for students to consider operations management decisions in realistic situations. It also provides a number of advantages that are either impossible or difficult to realize using standard lectures alone. A few of the advantages of the case method are: 1. the chance to identify and isolate real problems from symptoms and from trivial problems; 2. experience in developing one or more models that embody the essential elements of a particular situation or problem; 3. increased awareness of the organization and how it really functions; 4. the ability to understand the impact of various environmental concerns, such as political, social, and legal systems, on the organization and the application of appropriate operations management techniques; 5. the opportunity to ask the appropriate questions when formulating the problem and gathering relevant information; 6. experience in applying quantitative operations management techniques; 7. the ability to understand barriers that have blocked the successful application of quantitative techniques; 8. the opportunity to identify and isolate qualitative factors that will have a significant impact on the application of quantitative analysis methods; 9. the ability to think clearly in ambiguous and complex situations; 10. the chance to develop recommendations and action plans that are consistent with the organization’s goals and problem-solving strategy; 11. the opportunity to determine what information is required in applying one or more operations management techniques in an actual setting; 12. practice making verbal presentations and participating in operations management discussion groups; and 13. practice in writing formal reports that use quantitative techniques to solve problems; 1
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2 How to Analyze and Present a Case HOW TO ANALYZE A CASE There is no one best approach to analysis of an operations management case. However, a number of general steps and guidelines can be followed to ensure better case analysis. Although the following steps are presented sequentially, it may be necessary during a specific case analysis to reorder or modify them, as they are intended to provide a general framework.
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