BUS90_Midterm 1

BUS90_Midterm 1 - Midterm 1 Description Midterm one...

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Midterm 1 Description Midterm one consists of 60 questions from chapters 1-7. Please see green sheet for time limit. David This assessment is worth 60 points. Note: Correct answers appear in Blue . Incorrect answers and skipped questions appear in Red after 'Your response'. 1. Marketing encourages research and _______________, the development and spread of new ideas, goods and services. (1 point) Your response: d. Innovation. (You answered correctly!) 1 point awarded. The correct answer is: a. Analysis. b. Assessment. c. Evaluation. d. Innovation. e. Introspection. 2. A Consolidated Metropolitan Statistical Area (1 point) Your response: c. is a large metropolitan statistical area—with over 1 million population. (You answered correctly!) 1 point awarded. The correct answer is:
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a. is a group of small towns or cities that, taken together, have a total population of 100,000. b. is smaller than an MSA. c. is a large metropolitan statistical area—with over 1 million population. d. is the central city area of a large city. e. None of the above is true. 3. The order of the steps in the learning process is: (1 point) Your response: a. drive, cue, response, reinforcement. (You answered correctly!) 1 point awarded. The correct answer is: a. drive, cue, response, reinforcement. b. cue, response, drive, reinforcement. c. cue, response, reinforcement, drive. d. drive, response, reinforcement, cue. e. reinforcement, drive, cue, response. 4. Organizational buyers: (1 point) Your response: d. tend to be more rational—and less emotional—in their buying decisions than final consumers. 0 points awarded. The correct answer is:
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salespeople when making purchase decisions. b. may use vendor analysis to make certain that all relevant areas of a purchase decision have been considered. c. are likely to do little search for additional information if the purchase is unimportant. d. tend to be more rational—and less emotional—in their buying decisions than final consumers. e. All of the above are true. 5. The difference between target marketing and mass marketing is that target marketing (1 point) Your response: c. focuses on specific customers, while mass marketing aims at an entire market. (You answered correctly!) 1 point awarded. The correct answer is: a. means focusing on a small market. b. focuses on short-run objectives, while mass marketing focuses on long-run objectives. c. focuses on specific customers, while mass marketing aims at an entire market. d. does not rely on e-commerce but mass marketing does. e. aims at increased sales, while mass marketing focuses on increased profits. 6. Identify the incorrect statement concerning the North American
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BUS90_Midterm 1 - Midterm 1 Description Midterm one...

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