BUS90_Midterm 1 - Midterm 1 Description Midterm one...

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Midterm 1 Description Midterm one consists of 60 questions from chapters 1-7. Please see green sheet for time limit. David This assessment is worth 60 points. Note: Correct answers appear in Blue . Incorrect answers and skipped questions appear in Red after 'Your response'. 1. Marketing encourages research and _______________, the development and spread of new ideas, goods and services. (1 point) Your response: d. Innovation. (You answered correctly!) 1 point awarded. The correct answer is: a. Analysis. b. Assessment. c. Evaluation. d. Innovation. e. Introspection. 2. A Consolidated Metropolitan Statistical Area (1 point) Your response: c. is a large metropolitan statistical area with over 1 million population. (You answered correctly!) 1 point awarded. The correct answer is:
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a. is a group of small towns or cities that, taken together, have a total population of 100,000. b. is smaller than an MSA. c. is a large metropolitan statistical area with over 1 million population. d. is the central city area of a large city. e. None of the above is true. 3. The order of the steps in the learning process is: (1 point) Your response: a. drive, cue, response, reinforcement. (You answered correctly!) 1 point awarded. The correct answer is: a. drive, cue, response, reinforcement. b. cue, response, drive, reinforcement. c. cue, response, reinforcement, drive. d. drive, response, reinforcement, cue. e. reinforcement, drive, cue, response. 4. Organizational buyers: (1 point) Your response: d. tend to be more rational and less emotional in their buying decisions than final consumers. 0 points awarded. The correct answer is:
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