BUS90_Midterm 2

BUS90_Midterm 2 - Midterm 2 Description Midterm 2 consists...

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Midterm 2 Description Midterm 2 consists of 60 multiple choice questions. Please see course greensheet for time and chapters to be covered. David This assessment is worth 60 points. Note: Correct answers appear in Blue . Incorrect answers and skipped questions appear in Red after 'Your response'. 1. The two basic methods for obtaining primary information about customers are (1 point) Your response: b. questioning and observing. (You answered correctly!) 1 point awarded. The correct answer is: a. defining and analyzing. b. questioning and observing. c. intranet and data from private research organizations. d. marketing information systems and cost data. e. Internet search and library search. 2. ____ is an example of a primary data source. (1 point) Your response: d. Observation (You answered correctly!) 1 point awarded. The correct answer is: a. Cost data b. A marketing information system
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c. Company files d. Observation e. Library 3. Which of the following is NOT an advantage of telephone surveys? (1 point) Your response: c. They are especially good for getting confidential and personal information. (You answered correctly!) 1 point awarded. The correct answer is: a. They are effective for getting answers to simple questions. b. They usually can be conducted quite quickly. c. They are especially good for getting confidential and personal information. d. Response rates are high. e. All of the above are advantage of telephone surveys. 4. Mail surveys: (1 point) Your response: a. may be more successful than personal interviews for getting personal information. 0 points awarded. The correct answer is: a. may be more successful than personal interviews for getting personal information.
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b. are often limited by low response rates. c. are popular because they can be a convenient and economical approach. d. All of the above are true. e. None of the above is true. 5. Secondary data is often available—at little or no cost—from: (1 point) Your response: e. All of the above. (You answered correctly!) 1 point awarded. The correct answer is: a. both private and government sources. b. the Internet. c. trade associations. d. company files. e. All of the above. 6. Data that has already been collected or published is: (1 point) Your response: b. secondary data. (You answered correctly!) 1 point awarded. The correct answer is: a. useful data. b. secondary data. c. primary data.
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d. free data. e. rarely—if ever—useful for marketing decision making. 7. Focus groups (1 point) Your response: a. stimulate discussion among participants. (You answered correctly!) 1 point awarded. The correct answer is: a. stimulate discussion among participants. b. involve interviewing people in a formal setting.
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BUS90_Midterm 2 - Midterm 2 Description Midterm 2 consists...

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