Final BUS 90

Final BUS 90 - Final BUS 90 Description The final is...

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Final BUS 90 Description The final is comprehensive and is made up of 100 multiple-choice questions. You have two hours in which to complete the exam. I wish you the best on this exam. David This assessment is worth 100 points. Note: Correct answers appear in Blue . Incorrect answers and skipped questions appear in Red after 'Your response'. 1. A "production-oriented" firm typically: (1 point) Your response: c. tries to sell the products it can make easily. (You answered correctly!) 1 point awarded. The correct answer is: a. views customer credit as a customer service. b. sets inventory requirements with customer needs in mind. c. tries to sell the products it can make easily. d. focuses advertising on need-satisfying product benefits. e. operates as an integrated unit. 2. Differentiation means that (1 point) Your response: b. a firm's marketing mix is distinct from and better than what is available from a competitor. (You answered correctly!) 1 point awarded. The correct answer is:
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a. the firm should aim its efforts at a target market that is different from a target market that a competitor would find attractive. b. a firm's marketing mix is distinct from and better than what is available from a competitor. c. a firm uses its resources in a different way than competitors use their resources. d. a firm should screen out opportunities using different criteria than those used by other firms. e. when a firm's marketing strategy is not going well it should change to a different set of operational decisions. 3. Coupons, samples, and point-of-purchase materials are examples of (1 point) Your response: e. sales promotion. (You answered correctly!) 1 point awarded. The correct answer is: a. advertising. b. publicity. c. specialty service. d. personal selling. e. sales promotion. 4. Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is: (1 point)
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Your response: e. Placement. (You answered correctly!) 1 point awarded. The correct answer is: a. Pricing. b. Promotional. c. Personnel. d. Product. e. Placement. 5. The "four Ps" of a marketing mix are: (1 point) Your response: e. Product, Place, Promotion, and Price (You answered correctly!) 1 point awarded. The correct answer is: a. Production, Personnel, Price, and Physical Distribution b. Promotion, Production, Price, and People c. Potential customers, Product, Price, and Personal Selling d. Product, Price, Promotion, and Profit e. Product, Place, Promotion, and Price 6. The "total profit" approach to evaluating possible product-market strategic plans: (1 point) Your response: d. requires only sales forecasts for the life of possible plans.
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0 points awarded. The correct answer is:
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This note was uploaded on 08/11/2010 for the course BUS 90 taught by Professor Stringer during the Spring '10 term at DeAnza College.

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Final BUS 90 - Final BUS 90 Description The final is...

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