AEM1230-0907ToPost

AEM1230-0907ToPost - AEM1230 Monday 9/7 Foundations of...

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AEM1230 Foundations of Entrepreneurship and Business Monday, 9/7 Business Economics of Entrepreneurship Factors influencing the success of new firms New vs. established firms Competency destroying change
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Changes Make It Possible… To make new products To open up new markets To use different raw materials and resources To develop new production processes To organize in new ways
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New Businesses Entrepreneurs who create new businesses primarily focus on New products and services New markets
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Sandy Maine SunFeather Natural Soap Company SunFeather began in 1979 as a natural soap producer Created a “electronic village” by establishing SUNSOAP.com Producing 4,000 pounds of soap weekly
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Sandy Maine (I) Yes, the product and services that my company produces are hand crafted natural soaps and natural shampoo bars and we also have a line of herbal bug repellant. Our customers consist of natural food stores, co-ops, many, many mom and pop gift stores, and specialty boutiques, spas; we hit a lot of vertical markets. And we also produce soap making equipment and soap making supplies and literatures. I've written five different books on soap making with different formulas and we support a whole host of people who are interested in home soap making and also small business soap making.
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This note was uploaded on 08/12/2010 for the course AEM 1230 at Cornell.

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AEM1230-0907ToPost - AEM1230 Monday 9/7 Foundations of...

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